Built in Perth.
Built for every
Australian home.

HomeDNA was founded by a team of homeowners, engineers, and property professionals who believed every home deserved to know itself. We’re building the AI operating system for Australian homes.

Get in touch

Whether you’re a homeowner, trade business, investor, or journalist — we’d love to hear from you.

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Headquarters
Level 2, 1 Mill Street
Perth WA 6000
Australia
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General Enquiries
For product questions, partnerships, and general enquiries.
hello@homedna.com.au
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Trade Partnerships
Interested in becoming a HomeDNA Verified Trade Partner?
Apply as Trade Partner →
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Media & Press
For media enquiries, interviews, and press kit requests.
press@homedna.com.au
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Technical Support
Need help with your HomeDNA account or a technical issue?
support@homedna.com.au
Response Time
We respond to all enquiries within 24 hours on business days. For urgent support, Pro subscribers receive priority response within 4 hours.

Every home in Australia deserves to know itself.

We started HomeDNA because we were frustrated. Frustrated that homeowners spend hundreds of thousands of dollars on a property and then have no idea what’s inside it. No idea what systems they have. No idea when things were last serviced. No idea who to call when something breaks.

We believe every home should have a brain. A complete, intelligent record of everything inside it — every system, every repair, every warranty, every trade. That’s HomeDNA. And we’re just getting started.

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Homes on HomeDNA
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Verified Trade Partners
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Documents Stored
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% Customer Satisfaction

Built by people who own homes.

We’re a team of homeowners, engineers, designers, and property professionals united by one belief: every home deserves to know itself.

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Alex Chen
Co-Founder & CEO
Former product lead at Canva. Built and sold two PropTech startups. Homeowner of 3 properties. Obsessed with making home ownership less stressful.
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Sarah Williams
Co-Founder & CTO
Ex-Google AI engineer. 12 years building computer vision systems. Designed the AI camera diagnostic engine that powers HomeDNA’s core product.
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James Okafor
Head of Product
Former product director at REA Group (realestate.com.au). Deep expertise in Australian property markets and homeowner behaviour.
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Lisa Park
Head of Design
Previously at Atlassian and Afterpay. Believes great design is invisible. Responsible for HomeDNA’s premium visual identity and user experience.
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Marcus Reid
Head of Trades
Licensed electrician and plumber with 18 years in the field. Leads HomeDNA’s trade partner network and vetting process across Australia.
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Priya Sharma
Head of Growth
Former growth lead at Xero Australia. Scaled multiple SaaS products from zero to 100K+ users. Passionate about making HomeDNA accessible to every Australian homeowner.

What we believe.

These aren’t words on a wall. They’re the principles behind every product decision we make.

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Homeowners first
Every decision starts with the homeowner. Not the trade. Not the investor. Not the advertiser. The person who lives in the home and deserves to understand it.
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AI that actually helps
We build AI that gives homeowners real answers, not generic advice. If our AI can’t tell you the exact make and model of your hot water system, we haven’t done our job.
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Your data is yours
We will never sell your home data. We will never share it without your permission. Your home’s intelligence belongs to you — forever, regardless of your subscription status.
Radical transparency
We tell homeowners the truth, even when it’s not what they want to hear. If your roof needs replacing, we’ll tell you. If you don’t need a tradie, we’ll tell you that too.
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Built for Australia
HomeDNA is designed specifically for Australian homes, Australian trades, Australian weather, and Australian building standards. Not a US product adapted for here.
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Long-term thinking
We’re building a platform that will still be protecting Australian homes in 20 years. Every feature we build is designed to last, not to impress in a demo.

What people are saying.

The Australian Financial Review
“HomeDNA is building what could become the most important piece of software for Australian homeowners since internet banking. The AI camera diagnostic alone is worth the download.”
June 2026
StartupSmart
“The Perth-based startup has quietly built one of the most impressive PropTech products we’ve seen. HomeDNA treats the home like a living, breathing entity that deserves its own operating system.”
May 2026
Domain
“Homes with a HomeDNA profile are selling faster and for more. Buyers love the transparency. Sellers love the premium it commands. It’s changing how Australians think about property.”
April 2026

Your home deserves
to know itself.

Join thousands of Australian homeowners who finally understand their home. Free forever. Set up in 30 minutes.